July 23, 2020
As we celebrate our 30th year of business, I have taken time to reflect on our story, heritage, and how we came to who we are.
As you can imagine, in the current times, that reflection and analysis has taken a different and very unexpected focus. My heart and intentions have been, from day one when I started the company in college, to focus unanimously on three key things: our team, our clients, and our culture.
With that said, and after careful consideration, I’d like to announce that we will be changing the name of our business as we finish up 2020 and enter 2021. This is just the right thing to do.
We recognize that in some parts of the world our name may be interpreted as an offensive term. Our intention has never been to show disrespect or cause discomfort to anyone, and I promise on my character and reputation that we never once thought of that. Racism has no place in society – period. For systemic change to happen we all need to work together in a collective effort to make the world a better place. It is the right time to evolve the YardApes brand and changing our name is our public statement in support of racial equality.
Our entire team will be working hard over the next few months to make the transition. It’s definitely a challenge, but one we are excited about taking on. We know in our hearts that it’s the right thing to do and we will keep you updated on our progress.
As we enter the fall, we will announce the new name and logo, and you’ll see the transformation throughout the rest of this year, and the beginning of next year 2021.
Nothing will change except our name and logo. We are looking forward to another 30 years of providing our amazing clients with the same landscaping services, just under a new name.
We are so honored to be a friend, a client, and a colleague of yours, and we are excited to evolve alongside you. Thanks again for your patronage and understanding and supporting this right decision.